AI · PAID SOCIAL · PERFORMANCE

Social that thinks
for itself

cherry23.ai blends AI intelligence with paid social expertise to grow brands faster — smarter targeting, better creative, measurable results.

£40M+
AD SPEND MANAGED
3.8×
AVG ROAS
60+
BRANDS GROWN
AI-first
SINCE DAY ONE

Where AI meets paid social

Paid Social Strategy

Full-funnel campaigns across Meta, TikTok, Pinterest and LinkedIn. Data-led targeting with creative that converts at every stage of the funnel.

AI Creative Production

AI-assisted creative at scale — copy, visuals, and video variants tested and optimised in real time. More tests, faster learnings, better results.

Performance Analytics

Custom dashboards, attribution modelling and AI-powered reporting that surfaces the signals that matter — so you spend more on what works.

Always-on Optimisation

We don't set and forget. Continuous bid strategy, audience refinement and creative rotation keep your campaigns performing at their peak.

Influencer & Creator Strategy

Identify, brief and amplify the right creators for your brand. We bridge organic influence with paid distribution for compounding reach.

Quarterly Brand Reviews

Strategic check-ins with senior team members. Market analysis, competitor benchmarking and a clear roadmap for the quarter ahead.

Ready to make your social work harder?

Start a conversation →

Built different, on purpose

We're a small, senior team that got tired of agencies that bolt AI on as an afterthought. cherry23.ai was founded to put intelligence at the core of every campaign — from brief to bid strategy.

We work with DTC brands, scale-ups and challenger businesses who want paid social that actually grows their business, not just their follower count.

Based in London. Working globally. Obsessed with the results.

Meta Partner TikTok Ads Google Pinterest DTC eCommerce B2B Scale-ups

Our principles

01

AI is the tool, not the outcome

We use AI to get better results for clients, not to sell AI as a concept. Every model, every automation has to earn its place in your campaign.

02

Senior people on every account

No bait-and-switch. The people who pitch are the people who work your account. Strategy and execution under one roof, owned by people who care.

03

Radical transparency

You own your data, your accounts and your learnings. We report everything — good and bad. You'll always know exactly what's happening and why.

04

Creative that earns attention

The best targeting in the world can't save bad creative. We obsess over the work — every ad should stop the scroll and start a conversation.

The people behind the work

AL

Alex Lee

FOUNDER & STRATEGY

10 years in paid social across DTC, fashion and tech. Built and exited a performance agency before founding cherry23.

SR

Sam Rivera

HEAD OF AI

Former ML engineer turned media buyer. Bridges the gap between what AI can do and what campaigns actually need.

JM

Jo Mitchell

CREATIVE DIRECTOR

Award-winning creative who believes data should inspire ideas, not replace them. Expert in social-first storytelling.

Curious what we could do for your brand?

Let's talk →