FAQ
Straight answers.
What GEO is, how ChatGPT Ads work in the UK, what health and beauty brands can and can’t advertise, and what results look like.
What is AI visibility?
How often, and how accurately, AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews mention and recommend your brand. You’ll also hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation).
Isn’t this just SEO?
They overlap, but they’re not the same. SEO gets a page ranked. AI visibility gets your brand named in an answer, which depends on what trusted sources say about you, how your product data is structured, and whether AI can read your site at all. Good SEO helps. It isn’t enough on its own.
What are ChatGPT Ads?
Sponsored placements that appear beneath ChatGPT’s answers, clearly labelled as ads. They’re live in the UK, shown to adult users on ChatGPT’s Free and Go plans. Ads don’t change what ChatGPT says in its answer.
Can my brand advertise on ChatGPT?
Most beauty brands can: skincare, cosmetics, haircare, fragrance and beauty tools, as long as ads avoid medical claims. Some health categories, including health services, medicines and supplements in the UK, aren’t currently eligible. Ads also never appear in personal health conversations. Policies change often; we check yours before anything goes live.
Can you pay to appear in ChatGPT’s answers?
No. Nobody can. The answer itself is organic, and that’s what AI visibility work improves. Ads appear separately, below it.
How long until we see results?
Quick fixes like correcting product information can show up within weeks. Building authority takes longer: think in quarters, not days. ChatGPT Ads can drive traffic from launch.
How do you measure success?
Share of AI voice against competitors, citations, how accurately AI describes you, traffic from AI tools, and, for ads, CPC, CPA, ROAS and sales. All in one monthly report.
Do you guarantee we’ll be recommended?
No, and be wary of anyone who does. AI answers vary by question, user and model. We guarantee the work, the transparency and the reporting.
Do I need to stop my Google or Meta ads?
No. AI is a new layer, not a replacement. We’ll show you where it fits alongside what’s already working.
How much does it cost?
Every brand’s different, so get your audit or book a call and we’ll scope it. ChatGPT ad spend is always billed separately from our fees.