About us
Built for how people shop now.
People used to search, scroll and compare. Now they ask AI and trust the shortlist it gives them. That changes who wins, and most brands haven’t noticed yet.
Cherry 23 exists to get health and beauty brands onto that shortlist. We combine paid media experience with AI-first thinking, so your brand shows up in the answer and in the ads beside it.
Small, senior, London-based. The people who pitch are the people who do the work.
How we think
Our principles
Accuracy before visibility
Being mentioned is worthless if AI gets your product wrong. We fix what it says before we amplify it.
Senior people on every account
No bait-and-switch. You work with the people you met.
Radical transparency
You own your data, your accounts and your learnings. We report the good and the bad, and we’ll tell you if a channel isn’t right for you.
Play by the rules, play to win
Health and beauty has rules on claims and ads. We know them, work within them, and still find the edge.
The team
Who you’ll work with
Marc [ADD SURNAME]
FOUNDER
[ADD: years in paid media and adtech, platforms, one line of credibility.] Founded Cherry 23 to help brands win where shopping is heading next.